Paul Alper has over 25 years of business development and marketing leadership experience with health industry manufacturers and distributors.

He has helped launch and/or build such brands as PURELL®  Instant Hand Sanitizer, PROVON Brand Skin Care for Caregiving at Home and Attends Brand Incontinent Products.

His market development experience cuts across a wide array of product categories including:

  • Skin care,
  • Infection control,
  • Adult incontinence,
  • Anti-nausea
  • Nutrition.

Paul Alper
President and Founder


Corporate Experience Includes:

Vice President and General Manager of PROVON Medical Group from 1988 – 1997 (the Health Care Division of GOJO Industries, Inc.).

Vice President and General Manager of the PURELL Consumer Products Division of GOJO from 1995 – 1997.

President and CEO, Alper Associates, Inc. 1997 – Present

Paul founded Alper Associates, Inc. in October, 1997 - a results driven, strategically focused consulting practice dedicated to “helping companies perform their bestSM”.

During several client assignments he needed to be able to conduct meaningful market research with family caregivers – to really understand their needs, concerns and reactions to new products – but was unable to find any formal panel with which to conduct the research.

A self-confessed start up junkie, Paul, through Alper Associates, Inc. decided to form The Caregiver’s Advisory Panel.

TCAP’s purpose is to provide an effective way for manufacturers, financial services companies and education and information providers to gain understanding of and insight into the needs, issues and concerns of family caregivers.

Paul Alper has a B.A. in Biology from Boston University where he also did graduate work in health care administration at the BU School of Management.

Paul resides with his wife of 20 years and five children in Rhode Island. His other passions include golf, music, film, photography and cooking.

His personal caregiving experience includes over 7 years of long distance caregiving for his mother, Rhoda who passed away in December, 1998. Paul, whose father died in 1970, oversaw his mother’s care at home, where she lived as a survivor of breast cancer and kidney disease; then later heart disease. She spent from 1995 – 1997 at the Hebrew Home for the Aged in Riverdale, New York with Paul as an active participant in her care planning in addition to seeing her through multiple surgeries and dialysis.



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The Caregivers Advisory Panel, Inc. Mailing Address: PO Box 1206, Charlestown, RI 02813
3949 Old Post Road Suite 200C, Charlestown, RI 02813
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The Caregivers Advisory Panel, TCAP and Voice of the Caregiver are Trademarks of The Caregivers Advisory Panel, Inc. Take your business to the Next Level® is a registered Trademark of Alper Associates, Inc.